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视觉维度

 

描述

科赫的成功取决于那些应用人类进步原则的授权员工。我们每个人都可以贡献自己的 能力和知识来促进一种文化,使科氏能够建立创造造福他人的产品和服务的能力。

当我们每个人都处于正确的角色并有动力做出最大的贡献时,这种自发的秩序就会产生。然后,当条件合适时,我们可以通过成为首选合作伙伴并不断转型来创造互惠互利的良性循环。这包括寻求我们可以为客户创造卓越价值的机会,这些客户会相应地奖励我们,并退出我们无法退出的资产和业务。

对长期成功的关注也要求我们优先考虑未来而不是当前时期。这种长期关注是我们保持私有化并将 90% 的收益再投资的主要原因。

应用关键原则,如风险调整后的净现值、稀缺资源(资本、能力和人员)的回报率、逆风和顺风,有助于指导我们从事哪些产品和业务,我们需要建立哪些能力,以及我们在何处以及如何投资。

各级主管的首要任务是创造一个包容的环境,让员工了解如何通过与我们基于原则的框架相协调,最大限度地创造价值来取得成功。

当条件合适时,我们可以通过成为首选合作伙伴并不断转型来创造互惠互利的良性循环。

突出原则

Bottom-Up vs. Top-Down

Short Description
A bottom-up approach respects the inherent worth of each person and unleashes creativity, initiative and talents…
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/bottom-up-vs--top-down

Capabilities

Short Description
Koch’s long-term success has come from a focus on building capabilities that enable us to create superior value…
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/capabilities

Closing Gaps

Short Description
We seek to close the gap between what we are doing, however good, and what we could be doing if we were fully applying our principle-based framework.
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/closing-gaps

Contribution Motivated

Short Description
Contribution motivated people are energized by continuously trying to improve, innovate, transform and creatively get results – which enables them to live lives of meaning.
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/contribution-motivated

Creative Destruction

Short Description
As entrepreneurs create new businesses, products, services, processes, methods or types of organizations, less-effective ones become obsolete…
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/creative-destruction

Economic Measures

Short Description
It is essential for us to have measures that help us understand reality and properly focus our efforts. Economic measures are a subset of the measures we need to be successful. Learn more through “Measures.”
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/measures

Empowerment

Short Description
When individuals believe they have a gift that can be developed and are free to determine and control their own lives, they are empowered to contribute…
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/empowerment

Experimentation and Experimental Discovery

Short Description
To drive creative destruction, we encourage numerous well-designed experiments to determine which new businesses, products, services, processes, methods or type of organization will be successful…
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/experimentation-and-experimental-discovery

Headwinds and Tailwinds

Short Description
Applying the concept of headwinds and tailwinds helps us transform our ability to succeed in a variety of environments.
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/headwinds-and-tailwinds

Innovation

Short Description
Coming soon
Principle in Brief Page

Measures

Short Description
It is essential for us to have measures that help us understand reality and properly focus our efforts…
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/measures

Options

Short Description
Possessing an option provides the ability or right, but not the obligation, to take an alternative course of action...
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/options

Overcoming Entropy and Bureaucracy

Short Description
At Koch, our approach to overcoming entropy is to create and deploy energy and knowledge through our principle-based framework…
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/overcoming-entropy-and-bureaucracy

Partner with those who share our vision and values

Short Description
Coming soon
Principle in Brief Page

Partnerships

Short Description
The more people with different and advantaged capabilities join together the more successful they and their organizations will be…
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/partnership

Principled Entrepreneurship™

Short Description
We depend on the entrepreneurial contributions of our employees…
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/principled-entrepreneurship-

Satisfy Unmet Needs

Short Description
Identifying and satisfying unmet customer needs is essential to successful Principled Entrepreneurship™. Learn more through “Principled Entrepreneurship.”
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/principled-entrepreneurship-

Stewardship and Compliance

Short Description
The essence of stewardship is recognizing our obligation to always act in a manner that respects the rights of others…
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/stewardship-and-compliance

Time Preference and Long-term Focus

Short Description
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/time-preference-and-long-term-focus

Virtuous Cycles of Mutual Benefit

Short Description
Virtuous cycles of mutual benefit are a never-ending, mutually beneficial process of opportunity generation.
Principle in Brief Page
/content/koch/language-masters/en/principles-in-brief/virtuous-cycles-of-mutual-benefit
 

发生了什么变化

我们的第一个维度,愿景,多年来一直建立在我们对企业在社会中的作用的信念之上:通过提供他们比替代品更看重的产品和服务来帮助人们改善生活,并在消耗更少资源的情况下负责任地这样做。当我们做到这一点时,我们创造了良好的利润——利润是衡量我们在社会中创造的价值的有效标准。

长期以来,我们也一直强调不断改进的重要性,以推动而不是成为创造性破坏的受害者。但近年来,随着这些变化的速度和幅度的加快,需要一种更高的紧迫感,不仅要改善,而且要改变我们的绩效。

这促使我们的业务和能力团队应用逆风和顺风的概念,通过修改他们的愿景和战略,并建立所需的能力,来改变他们在各种环境中取得成功的能力。

如果产品的长期机会和盈利能力因需求下降或进入壁垒降低而受到严重侵蚀,则存在不利因素。除其他外,这些风可能由新技术或产品的竞争、消费者偏好的不利变化或政府干预等因素产生。 

对于长期盈利能力有可能大幅提高的产品来说,存在顺风。除其他外,这些风可能由新技术、产品或战略、客户偏好的有利变化或扭曲的政府补贴和授权等因素产生。

只要存在逆风或顺风,它就会在相反的方向上产生竞争力量。不利因素(如上文所列)削弱了逆风的影响,这些因素阻碍了新进入者、投资和创新。通过刺激大量新的竞争对手、投资和创新,顺风的影响会减弱。我们为进入或留在企业而开发的逆风/顺风模型,基于我们是否拥有或能够为任何存在条件建立正确的能力,一直是我们最近成功的主要因素。

我们一直强调的其他原则在促进我们的改进方面特别有力:

  • 赋能所有员工实现自我
  • 比较优势的劳动分工
  • 管理
  • 互惠互利,成为首选合作伙伴